The mobile games market has been affected by several factors, including a global recession, changes in consumer behaviour and spending following the pandemic, and Apple’s Tracking Transparency policies. However, amidst the turmoil, several intriguing trends emerged, many poised to continue shaping the mobile gaming landscape in 2023.

The Future of Casual Gaming Is Hybrid

Hyper-casual games excel in user acquisition; they often need help to retain players over the long term, which limits monetization opportunities. To address this challenge, developers have embraced a new trend known as hybrid casual games, which combine elements from various genres. Online platforms like sweeps casino apps have started adopting hybrid casual games.

Hybrid casual games have emerged as the leading mobile gaming trend in 2023. SensorTower’s research reveals the immense popularity of hybrid casual games, with over 5.1 billion downloads and $1.4 billion in revenue generated in 2022.

Notably, downloads and revenues have witnessed significant growth compared to previous years. This strong performance indicates this product model’s increasing popularity, which has surpassed traditional hyper-casual games in crucial engagement metrics, such as average time spent and session duration.

Mobile game developers are increasingly embracing transparent monetization practices in 2023

Mobile game developers are increasingly adopting more transparent monetization policies in response to growing concerns from consumer protection agencies and legislative bodies. A recent report by the Norwegian Consumer Council, supported by agencies from 18 countries, highlighted games like FIFA 22 and Raid: Shadow Legends for promoting the purchase of random virtual items.

The European Parliament has taken action on loot boxes and other monetization methods, proposing recommendations for regulation. Australia has also proposed legislation restricting loot boxes to games rated for players aged 18 and above.

Amid this regulatory landscape, some mobile game studios have abandoned loot boxes. Notable examples include Mario Kart Tour and Brawl Stars. However, it’s important to note that not all games follow the same path. Playrix’s games, for instance, continue to incorporate gacha monetization, while new variations of gachas, such as engagement gachas, are emerging in the market.

However, it remains to be seen how regulations and consumer demands will shape the future 2023 monetization in mobile gaming.

Roguelike Games Are Becoming More Popular

There is a growing trend in the popularity of roguelike games among gamers. Traditionally, roguelike games had a niche following, as many players found them too complex. However, the landscape has begun to change with the emergence of casual roguelike games.

Research conducted by SocialPeta highlights key features that contribute to the success of casual roguelike games. These include simple controls, reducing the number of commands to make the gameplay more accessible, and incorporating simple construction formulas that allow players to follow recipes for matching weapons or gear.

While roguelike games have yet to reach mainstream popularity, they hold significant potential to make a mark in 2023.

Cosmetic monetization is poised to experience a surge in popularity.

The trend of cosmetic monetization will gain further traction in the mobile gaming industry in 2023 as the demand for in-game customization and personal expression continues to grow. While RPGs and shooters have long embraced cosmetic items, even casual game genres like puzzlers now incorporate character and furniture skins for players to customize their experience.

An intriguing example of innovation in cosmetic items can be seen in Garena Free Fire’s Trend+ feature, introduced last year. The rising popularity of cosmetic monetization can also be attributed to the increasing focus on social features within mobile games. As players become more invested in their avatars and seek to express themselves, cosmetic items are crucial in shaping their digital identity.

The evolving landscape of cosmetic customization allows players to curate their virtual personas and align them with their preferred style and self-expression.

Summary

The future of mobile gaming in 2023 promises a dynamic landscape, with transparent monetization, hybrid casual games, roguelike games, and cosmetic customization leading the way. Mobile games will continue to captivate and engage audiences worldwide as technology advances and player preferences evolve.

 

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