The size of the online market is overwhelming. Millions of web pages are generated or updated daily, so it becomes harder and harder for businesses to get noticed. But it is a doable task if you know how to strengthen your online presence. In this guide, we want to share proven SEO strategies and hacks that any business can start applying today to achieve sustainable results tomorrow.

Data analysis

At Mellow Promo, we believe that successful optimization starts with data collection and analysis. Research businesses in the niche to get valuable insights about their structure and navigation, posted content, and reviews. Then, analyze your website. How many visits do you get on a daily, weekly, and monthly basis? Do you get newsletter sign-ups? How much time do visitors spend on your website? Do they engage through social media?

Analytics also shows what content the audience considers the most engaging and what your strong or weak points are. Data analysis should be conducted regularly to see whether your strategy is going in the right direction.

High-authority links

 

Credible content always adds value to your website. Not depending on the pieces of content you create, whether it is a blog post or an article, make sure that statistics, definitions, and quotes are backed up with authority links. For example, websites of official authorities, academic books, scientific journals, and so on. Apart from better credibility, they boost SEO because Google sees that you interact with reputable websites, so you can be trusted as well.

Relevant keywords

It is impossible to image search engine optimization without keywords. Thus, to build a strong online presence, keywords should have a big share of your attention. Start with keyword research to understand what users look for in your particular area. The three pillars of research are relevance, volume, and authority. Luckily, there are lots of tools and software that make the search process automatic and simple.

When the list is ready, stuff your titles, descriptions, content, and images with relevant keywords. But they shouldn’t harm readability because UX is as important for Google as any other indexing criteria.

CTA buttons

Another useful trick that should be in your armoury is CTA buttons. There are types of buttons for every occasion but all of them are bright and catchy. Depending on the page and goal, CTA buttons might motivate visitors to subscribe to a newsletter, get a discount, make their first order, download a guideline, or contact a manager. But know when enough is enough because too many buttons may reach the opposite effect.

Titles and descriptions

Meta tags or titles and descriptions as we know them, provide valuable information about the page. They look like small pieces of content in the search result to explain to visitors what they might expect from the website. Meta tags are crucial for SEO and online presence, so should be formed with much attention. Your titles and descriptions should be of an acceptable size. They must also contain relevant keywords and be catchy to motivate users to click. Adding emojis to descriptions is often justified because they help pages stand out.

Quality content

While meta tags and keywords are important, content is the foundation of your SEO strategy. Without engaging, clear, and informative content, all previous elements will be meaningless. To build a strong online presence, you need to create relevant content regularly and optimize it to constantly changing market needs and algorithms. Your articles, guides, and social media entries should be informative, interesting, and easy to read.

Image optimization

Search engines are so smart that they scan not only the words you post but the images as well. That is why visual content on your website should be relevant and qualitative. Images must be located in logical places and have ALT attributes, i.e., short descriptions. Adding keywords to these attributes is a great way to boost your SEO. Not to mess with copyright, use stock photos from websites like Unsplash or Pexels.

Website speed

A better online presence always means an improved user experience. And solid speed without interruptions is one of the SEO criteria used by Google. Thus, site speed should be on your list when building an optimization strategy. Start with site speed measurers. They are available for free and give several valuable insights. Then, contact your web provider to find out how you can improve the speed if it’s low.

Final thoughts

A strong online presence doesn’t fall from the skies. It is a set of daily actions and instruments like relevant keywords, authority links, meta tags, and updated content. But the good news is that with the proper approach, you can take your business to a completely new level. Entrust this process to professionals to achieve a solid online presence.