Samsung and Google have fought off competition from Apple to win Manufacturer of the Year and Handset of the Year respectively at this year’s annual Uswitch Mobile Awards, based on a survey of almost 20,000 consumers, as well as a panel of expert judges in consumer technology.
Tech giant Samsung has been crowned Manufacturer of the Year for the launches of the Samsung Galaxy S21 series and the Z Flip 3 and Z Fold 3, while Google scooped Handset of the Year for its Pixel 6 Pro with one judge saying the model was “undoubtedly the best new smartphone in 2021, with impressive features for budding photographers.”
When it comes to network providers, giffgaff took home three big wins at the annual awards, including the top spot for Mobile Network of the Year for a second year running. The network also bagged Best Pay As You Go Network and SIM-Only Network in the Judges’ Choice categories. Most Popular Mobile Network goes to O2, with Three coming in close behind as runner up.
In a year that saw the majority of network providers reintroduce roaming charges, O2 won the award for ‘Best Network for Roaming’ thanks in part to its decision not to do so, with Judges noting that “O2 made a stand against reintroducing roaming charges.”
EE trumps the other major networks in the race for Fastest Mobile Network*, but smaller providers dominated the battle to deliver value for money.
Tesco Mobile was voted the Best Value Pay Monthly Network for its deals, and also rewarded for Best Customer Service. While the SIM-only mobile network Smarty was recognised for its value for money in the SIM-only category with deals for as little as £5 a month including 4GB of data.
Uswitch Telecoms Awards: 2022 Mobile Award Winners and Runners-up
Mobile Award Categories
|
Winner
|
Runner-up
(Highly Commended) |
Network of the Year
(Public Choice) |
giffgaff
|
Sky Mobile
|
Fastest Mobile Network
(Data from Opensignal*) |
EE
|
Vodafone
|
Best Network for Customer Service
(Public Choice) |
Tesco Mobile
|
Sky Mobile
|
Best Network for Data
(Judges’ Choice) |
Three
|
O2
|
Best Network for Roaming
(Judges’ Choice) |
O2
|
Joint runner up –
Three and Vodafone |
Best Pay Monthly Network
(Public Choice) |
BT Mobile
|
Tesco Mobile
|
Best Pay As You Go Network
(Judges’ Choice) |
giffgaff
|
Joint runner up –
VOXI and Smarty |
Best SIM-only Network
(Judges’ Choice) |
giffgaff
|
Three
|
Best Pay Monthly Value for Money
(Public Choice) |
Tesco Mobile
|
BT Mobile
|
Best SIM-only Value for Money
(Public Choice) |
Smarty
|
VOXI
|
Mobile Manufacturer of the Year
(Judges’ Choice) |
Samsung
|
–
|
Handset of the Year
(Judges’ Choice) |
Google Pixel 6 Pro
|
Joint runner up –
Xiaomi Mi 11 Ultra and Apple iPhone 13 Pro |
Mobile Reseller of the Year
(Internal Data) |
Mobile Phones Direct
|
Fonehouse
|
Most Popular Mobile Network
(Public Choice and Internal Data) |
O2
|
Three
|
Source: Uswitch.com
Ernest Doku, telecoms expert at Uswitch.com, comments: “Samsung’s success in making foldable phones more popular, and the impressive features of the Google Pixel 6 Pro meant that Apple was pipped to the post this year in both manufacturer and handset categories.
“giffgaff continues to keep its customers happy and thoroughly deserves another win for Mobile Network of the Year. The operator’s flexibility when it comes to bundles and prices will be even more welcome as consumers feel the pinch in the coming months.
“Despite pledges to not reintroduce roaming charges after the UK’s withdrawal from the EU, most providers went back on their word last year, so the judges’ choice award for Best Network for Roaming is well deserved by O2.
“High-quality customer service and great value for money are some of the tools used by smaller providers as they battle the faster speeds offered by the bigger companies. It will be interesting to see how this David versus Goliath brawl turns out as we leave the pandemic behind.”
The full list of mobile winners in the Uswitch Telecoms Awards 2022 can be found here.
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